Helin Aydogan adopts the philosophy of slow fashion and creates a non-norm collection without season. The brand, which invites you to a mystical Anatolian journey, conducts field research in various regions of Turkey, and aims to surprise you with different regions, hand-woven cloths and accessories in each collection by protecting the cultural values ​​and heritage of each region over time. It emerges with its collections that blend cultures and civilizations with avant-garde approaches, where you will feel the warm breeze of the Far East.