Som Design Studio; goals to use raw form of the material. Means of the Som; raw. The raw material of the form represents its own personality with its color, its texture, its smell…Founder of Som Design Studio Begüm Durukan, after graduating from Marmara GSF Industrial Design Department, worked as art director advertising industry. Later on she decided to work on product desinging along with creating her own brand. When she moved to Muğla Akyaka from Istanbul, her connection with nature has improved. Then Som Design Studio found its own personalty. She started using sustainble and natural materials for her desings. That's how it began to use cotton ropes and natural dye in her designs.