It is an original and innovative brand that highlights the values of cultural heritage and supports artisan skills with a contemporary interpretation of traditional crafts. Brand founder Elif Çepniler works closely with artisans to develop unique product designs. Each piece, consisting of pure materials passed down from generation to generation, combined with traditional skills, has a story to tell and a unique character. Each part belongs to its own time and is unique. Ell - Marifet, which is on its way to becoming a socially conscious brand with sustainable environmental responsibility, aims to carry cultural traces of history to the present day, leaving minimal impact on the world.