After graduating from Yeditepe University Industrial Design in 2012, Selin Kucuksoz started working as an assistant at İstanbul Moda Akademisi. Perusing her dream of reaching broad mass with her accessory designs, she created her brand Selin Kucuksoz in 2015 and started reaching out to the consumers. Her priority was to reflect the patterns and colours along with the arising mysticism that appeared during her meditation sessions into everyday products that people use and create an intimate bond with them.