Paper and krafts brand was founded in 2018 by academician and illustrator Zeynep Dağlı. In her illustrations with an interdisciplinary understanding of design; she is inspired by the abstract forms of human theme, nature, daily experiences and her imagination. She continues her original art works made with digital and hand drawing. Each artwork has its own characteristics. Digital drawings are printed using Latex and Digital printing techniques. There are open and closed edition series in its collections.