Asuman Savural has been interested in the energy of colors and the harmony between each other since her childhood. She did not lose any of this interest during the dietitian profession, where she received her education and worked for about ten years.
For years, she supported her husband's company, which produces woven textile fabrics, in choosing new collections. Together they were attending fashion and textile fairs across the world and she fell in love with this modern, durable and easy-to-clean textiles that she met around this time. She made the decision to transform the products she wanted to produce using these textiles into her own brand right on time and dinnerdesign® was born.
The most important part of the brand identity and design philosophy was that whichever product was to be developed, it offered elegance, durability and ease to the users. Because it was very frustrating for a product to look stylish at first glance, but to deform shortly after purchasing and using it.
Founded in 2012, dinnerdesign®, with its team led by founder Asuman Savural, started to design new products by following the seasonally renewed collections in the studio located in its Head Office .
The main idea of the team is; How can it be better? This thought always keeps the brand dynamic. dinnerdesign® products, which started to be used in commercial areas and homes across the world over time, are always designed and produced at the brand's facilities in Turkey with the same quality and meticulousness. After more than 10 years, when we ask Asuman , as a brand what are you focusing on right now,
Asuman’s answer is;
WE FOCUS ON GAINING TRUST.