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It is a family business starting with the birth of our son, Ali Boga. The roots of the business trace back to 2015 with the passion of the mommy as a close play-mate to her son. Her primary desire is to be able to give natural, safe, educative and entertaining toys and play materials to her son. The family’s full effort was to create a lovely environment for their child to enjoy, to improve his skills and development stages and to practice the life through play. While choosing good quality toys for their son, they have always had the desire to provide natural, heuristic, and engaging toys for their child; because like every single unique child in the world, their son is the most valuable treasure for them. Raising their son, the search on child development, the benefits of play and selection of the toys has turned into a great passion for the mommy, who is the founder of Wood&Joy Wooden Toys and Kids Furniture. She decided to accomplish the graduation project of her Master Degree on the Pedagogical Role of Wooden Toys on Child Development and The Global Toys Sector as at the early childhood stage, playing times are equally crucial like the other fundamental needs of love, nourishment, and protection. Meeting with several people in global toys business and child development specialists, this passion triggered to have a wooden toy brand, which is established as Wood & Joy in June, 2018. As Wood&Joy Family brand, we are glad to reach out thousands of kids’ unique play world with our colourful, educative and healthy wooden toys and kids furniture at several countries in the world. Each of our collection designs is imagined by a devoted team including child development advisors, technical designers, architects to create colorful, lovely, safe and healthy wooden toys and furniture and produced meticulously by our own manufacturing plant. We love touching the pure natural wood and its warm feeling so we wanted to spread the warm and cheerful sparkles of it to the play time of all the children. Our all endeavor is for the best and safety play time and learning practices of all the children. We wish joyful moments with full of play to all our kids…


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