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Loewe is celebrating a very special anniversary in 2023: on January 22, the brand will be 100 years old. Founded in 1923, Loewe has developed into a traditional global company in the luxury segment and has played a decisive role in shaping the consumer electronics industry over the decades with milestones in design, technology and innovation. Today, Loewe stands for inventiveness and a unique combination of German engineering, excellence, exclusive design and quality. Timeless, highly functional, minimalist: Like no other company, Loewe stands for aesthetically sophisticated design across its entire product portfolio. Thanks to the first-class creative work of our designers, the Loewe design philosophy continuously produces design icons that are thought out down to the smallest detail and made for the longevity typical of Loewe. Our classic design values represent the familiar Loewe eye and the Loewe flag, which blend with new interpretations in an impressive way. In this way, we continue to create magical product experiences in the everyday lives of people whom we want to inspire with the Loewe brand today and in the future.

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