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d’Alba draws inspiration from the town of Alba in Piedmont, Italy; the rare white truffle, which grows exclusively there, is the brand's emblematic ingredient. The brand aims to combine classic Italian elegance with modern Korean cosmetic innovation: simple yet effective formulas, luxurious textures, and an emphasis on clean ingredients. Ingredients like Trufferol, used in d’Alba products, offer hydration and anti-aging support through white truffle and antioxidant vitamins.