Şebnem Günay

SBNM was founded on the idea of spreading love and positivity through colors. The brand's DNA is built on the concept of 'feeling good'—a deeper, more powerful emotion than simply 'looking good.' Since 2016, SBNM has focused on sporty-chic clothing with an energetic attitude and a street-style edge. The style carries a unique rhythm of its own, with pieces designed to be worn comfortably and flexibly. The brand offers a fresh, vibrant take on fashion, infused with femininity and provocative, sexy undertones. The story behind the brand and its designs is rooted in emotion and nostalgia, drawing inspiration from 'Newtro'—a blend of new and retro.