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The brand name comes from the designer's unique and most precious jewel: his daughter. It was also chosen because it's easily pronounceable in many languages and contains strong letters. Choosing a name is the first step towards a legacy. Some names have roots that are deeply embedded in the very heart of life, in pure love. This name sprouted from such a root. For the designer, no piece he created was merely about transforming an emotion into form from stones. The true source of inspiration for all this craftsmanship and meticulousness was the most precious asset in the workshop: his daughter. He wanted to crystallize the beauty he wanted her to feel one day when she wore it, a beauty that would carry this idea after him. Therefore, the name Naziko is not just a label, but a document of dedication. Each collection is designed as a gift to the soul that bears that name. Elegant yet bold, delicate yet lasting – just like the world a mother creates for her daughter. The universality of language was also a decisive factor in this choice. The name is pronounced with a smooth flow in every language, acquiring its own unique weight. No matter where in the world it is spoken, it doesn't sound foreign. It feels as if it has a counterpart in that language as well. Because elegance needs no translation.