ASA Selection

Simplicity is beautiful. Clear forms. Clear colors. ASA SELECTION was founded in 1976 in Höhr-Grenzhausen, Germany, by designer Yvonne Schubkegel as a ceramic home accessories distributor and has become a leading company in the industry today. With a focus on continuous innovation, the company operates in more than 80 countries worldwide, some of which have their own offices. The founder's formula for success is always committed to the philosophy of clear forms and colors. The most well-known aspects of ASA Selection collections are their "unconventional and unadorned" and their "responsiveness to trends and the zeitgeist." They embody modern design. ASA Selection offers authentic products for the kitchen, table, and home living areas. A simple and clear design language is the most distinctive feature of all product lines.