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Combining our 20 years of deep-rooted industry experience with the pure inspiration we felt in a hospital corridor, we brought JJKids to life on March 2, 2016. We placed 'respect for nature and the future' at our core, setting out to rewrite the rules of sustainable children's fashion. We don't just dress the little ones; we aim to leave them a breathing, green world. Because in our eyes, they are not just today's children—they are tomorrow's eco-friendly, environmentally conscious fashion icons! From breathable muslins made of 100% natural cotton textures to handcrafted first-step boots and safe wooden toys, we meticulously prepare every JJKids design to touch both their sensitive skin and the future of our planet with compassion.