Chokecherry tackles the theme of “mundanity” head on with its first collection “The Villager W’ 19/20”. Even though Chokecherry’s main source of inspiration for this collection is the movie “Manon Des Sources” by Claude Berri, when we peek behind the scenes, we can see that the underlying theme behind their creations is the way of living adapted by rural societies.
While pieces such a dress that changes the rules by showing some cleavage, an extraordinary trench coat with almost statue-like form and a masculine, multi-functional vest constitute the style codes of the collection; with an aggresive overcoat, a well thought-out and dynamic jacket, a dramatic cloak that breaks out of the routine and more, Chokecherry manages to combine modular and double – sided patterns with plaid in order to create new possibilities that will add new excitements to your winter look. The brand accomplishes all this while managing to also sketch the mannerisms of a woman with a story to tell.
This thoughtfully – designed and elegantly simple collection, which helps women who don’t fear being themselves to find themselves in their own clothes, displays Chokecherry’s understanding of a tailoring practice which is sharpened by their minimalist attitude.