Cayler & Sons has gained great success since its foundation in Germany. The sales started in Germany 2012 and Europe in 2013. Cayler & Sons is positioned as premium cap brand in Europe market. They increased the sales point in a short period of time and added new lines to its colletions. Thanks to unique designs and styles, many celebrity like Neymar, 50 Cent, Chris Brown, Sean Paul prefered the brand in their daily life.