Jade launched her first line of handbags in 2017, in Istanbul. The first line, Kapadokya, pays tribute to this area in Central Anatolia in Turkey, best known for its unique moon-like landscape, underground cities, cave church and houses carved in the rocks. This first collection is inspired by the colorful balloons going around the sky of Cappadocia. Main look is an authentic style with an ethnic flare. It expresses all her dreams about travel and freedom. Then in 2019, Jade launch her second collection, Bosphorus, in homage to the city of Istanbul. Authenticity is at the core of the brand DNA. Each aspect of the designs demonstrates the craftsmanship and artistic heritage of the artisans with whom she works. The handle bag is fashioned from wicker handwoven in an Istanbul workshop. The body of the bag is assembled from leather and the most beautiful selection of silk ikat, which are handmade in the traditional Uzbek style. Each model is produced in limited quantities according to the footage of fabrics Jade find specifically in Uzbekistan. The emblem of the brand, the Nazar Boncuk, is a glass amulet that wards of the Devil’s eye. It is a prevalent symbol in Turkey that has followed her everywhere beyond its borders.