In the hustle of our busy lives, we set out to change our personal care routines. The constant motivation to create more time for ourselves and our loved ones inspired us every moment. Believing that beauty can be transformed with a sustainable and innovative approach by altering perceptions, we set out to achieve it—and we did. As INO, we aim to revolutionize the beauty industry, contributing to a more sustainable future. With a consciousness of our responsibility to protect the world we live in, we take steps to minimize environmental impact by using natural resources wisely. By leveraging hydrolyzed pure marine collagen obtained through the sustainable utilization of the rich marine resources of the Mediterranean, we contribute to the circular economy. Passionately working to reduce our environmental footprint with FSC-certified cardboard packaging, we strive to make a positive impact. We stay abreast of the latest scientific research and developments to offer multi-functional products. Through extensive research and development, we formulate our products, continually evolving ourselves and our ecosystem to ensure high efficiency.