Throughout the ages, materials shaped by humanity have formed the material culture. The carving of stone, the discovery of glass, the transformation of natural materials into beautiful objects and tools, all intertwined with the mathematics of beauty. Fifil is a story in pursuit of this beauty. Fi (phi, Fibonacci) references the mathematics of natural beauty, while the elephant represents intelligence, wisdom, abundance, and luck. The Fifil logo depicts an elephant emerging from phi geometry. The brand revolves around two themes: Biophilic design and references to various cultures in its spaces, objects, and products. In addition to forms, patterns, textures, and materials aimed at reflecting the healing power of nature, there are accompanying elements such as references from ancient times, enchanted objects, and patterns that explore the infinite possibilities of geometry. Fifil products are meticulously designed and crafted in collaboration with local designers, artists, and artisans.