Product Story
Socrates' concept of daimon, Kant's inner court in the universal moral law, Maslow's self-actualization step in the hierarchy of needs, Horney's theory of neurosis, the common point of all these systems of thought is that man will be liberated by realizing himself by developing his potential brought by birth, and that he will build a productive, self-reconciled, happy identity. Otherwise, the individual who cannot realize himself will be dependent on the socio-cultural society to which he is adapted in order to make up for his deficiency, will turn to temporary power centers, will lose his self-esteem by moving away from his inner voice, will become alienated from himself as a result of the self-conflict he has experienced, and will develop neurotic tendencies. According to Jung's analytical psychology, the characteristics we acquire through adaptation to the environment and culture, that is, personas; It turns into masks that cause us to lose our relationship with our personality and cause us to become alienated. The reputation that the individual tries to gain through consumption patterns, or the profiles he constructs in the virtual world, are nothing more than the masks behind which he hides.
