Product Story
After working in well-established and different institutions for 15 years in professional life, I gave birth to my beloved son Arhan. I loved being a mother; but I was beginning to feel like I would never be the same as I was again... Motherhood was restrictive and energy-consuming, no matter how much no one dared to say it. On the other hand, it unleashed the most creative and productive version of me. I always found myself wearing clothes I wouldn't normally wear, and I felt ugly. I was usually at home with comfortable but too loose clothes. And when I went out, I always missed the conversation because I went somewhere else to breastfeed at the darkest part of the conversation. When I sat at the table so as not to miss it, I couldn't understand anything about my baby or the conversation about fighting the breastfeeding cover. There wasn't much difference between dating and not dating... I was missing my old social/work life. I wanted to have clothes that were simple and practical, but luxurious and stylish. Clothes that I wear with pleasure, not because I have to, but because I want to... After spending 6 months with the existing clothes offered for this period, I decided that a brand could be established that could offer women more than that. Moreover, it is not only this period; A brand that offers timeless pieces that cover all periods of pregnancy, breastfeeding and post... In fact, it was necessary to be a voice, not a brand! To stand by all women who choose to maintain their prenatal identity... Accouchée was founded to provide top-notch quality clothing for mothers whose social and professional lives are active and to make their lives easier. Accouchée, which reached many women from different professions and backgrounds in its second year, was selected by the US Department of State among the 50 startups to be supported for a better world. The following year, I was invited by Ms. Cherie Blair to the 2020 World Economic Forum in Davos to present Accouchée as a case. Later, UN Women described Accouchée as a tool for Gender Equality in their presentation. While raising my son, I started to grow Accouchée with many functions such as product development, production, sales and so on. Today, we are happy to bring a brand consisting of high-quality and stylish products produced in Turkey to women. On my daughter's birthday, we received the news that we had been accepted into one of the largest chain stores in America. We continue to realize our dream of a world where breastfeeding mothers are not confined to their homes or breastfeeding rooms. My wish is a world where our designs make women feel strong and confident again and they don't miss their old days; Because everything starts with a strong and happy mother, and only a happy child raised by her can change the world. Ilgin Ozdemir Yazgan
