The idea for Muca first came to Deniz Arpacı, at a time when she was preparing to have her own baby and could not find a diaper bag that both had the visual design and the functionality she had in mind. So she thought maybe she could create a fun line of luxury diaper bags which do not compromise style for function, can be worn as a backpack and is compact yet has a spacious interior. Deniz had the idea to create a bag that everyone, not just parents, would be proud to call their own and most of all that had a personal ‘touch’. With this in mind, she created the first collection ‘Gogi’ and poured her love for design and art into a diaper bag collection that stands out not just with the functionality of its products but also with its color variety and hand-made watercolor illustrations that feel personal to its users. Now it is Deniz’s hope, to design and produce products that give her joy and share it with parents who deserve it so much through Muca.