It has always been my dream to have a profession where I can express myself, find meaning through production, and have the chance to discover the connection between my hands and my being... After working as an academician for many years, I couldn't keep the craft aspect of producing, which had attracted me since my childhood, and established the MOi brand. I brought together the colorful uiverse of miyuki beads with the films, music, artists, and art movements I was influenced by. This has become my new world. That's why I decided to name the brand "moi", which means "me" in French. The fact that this colorful world reaches you and is included in your stories is a flow of happiness from me towards you...