“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.”– Leon C. Megginson. As FFF, we question fashion and don’t settle for this situation. We evaluate fashion in the constantly changing conditions of the World rotating faster day by day.We reflect the perspectives we have developed to the harmony of colours that we bring together and patterns that bear the virtue of awareness. We don’t set any new rules or break existing rules when we assert that fashion should be for the future, not the past. We believe in the power of fashion for a better future. Therefore, we create an informatic style inspired by this approach.