The year was 2010, we set out with a dream. We wondered why we couldn't reach our favorite niche perfume brands in Turkey and took the first step. We opened La Déesse, Turkey's first niche perfume boutique, in Nişantaşı. In addition to the perfume workshops we organize individually, we broke new ground with hundreds of new perfumes. We have gained a lot of knowledge and experience to explain that perfume is an art. Over the years, we have worked with perfumers of essence producers, during one-on-one personalized perfume workshops with nearly 500 people at La Déesse, and at Maison Francis Kurkdjian, Aqua di Parma, which we have been the distributor for 10 years. Sharing very close relationships with the creators of brands such as , Ex Nihilo, Maison Crivelli, Initio,Royal fern, La Bruket, Ormonde Jayne etc. has shown us again and again that perfumes are actually works of art inspired by some moments, emotions, places and situations in the flowing life and transferred to the bottle. We loved conveying this to the relevant people from our small boutique. As the things we knew and wanted to share increased, we could not fit into our La Déesse mold and wanted to expand. This is how La Déesse began its transformation into NeoBloom. The desire to communicate with you honestly and sincerely through the new perception of 'Luxury Beauty' has become one of Neo Bloom's most important values. Sharing with you what we know and have learned and having a two-way communication about this world with an open mind are the issues we will stand behind.


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