Elçin and Sayra, the co-founders of the brand had the desire to build a slow fashion brand. The aim was to create sustainable products with the best possible fabrics, dynamic looks and easily adaptable, comfortable pieces for everyday life while looking effortlessly chic. ‘’After becoming best friends in first grade our ways parted, one to Switzerland one to Italy, yet still remaining in touch. After reuniting in Istanbul, we discovered we share a common dream and we took action to make it a reality.’’