First of All is an Istanbul-based clothing brand that was launched by two young entrepreneurs in 2019 and started its sales in 2020. The vision and goal of our brand is to create timeless pieces that appeal to many styles and audiences by combining the trends of streetwear with the comfort of lounge wear. Each piece is designed to be combined with various pieces in their wardrobes to make our customers feel comfortable and confident. As a brand, we are moving away from the consumerism and adopting the understanding of slow production and consumption as a principle, and we are producing pieces that will instill conscious consumption into our audience. Our goal is to become a fully sustainable brand in the near future.