Throughout her career, always researching different materials and experiencing new application techniques helped the formation of the brand. She received training on art history, sculpture and silversmithing, which are her fields of interest. After learning traditional and modern jewelry production techniques for 10 years, she established her workshop. She combined Anatolian Seljuk Architecture and her passion for craft in ZOYA brand. Established in 2015, each piece is designed with unique stories at ZOYA Istanbul.