A graduate of Mimar Sinan Fine Arts University’s Department of Industrial Design, Oyku Ilerlemek has shaped her career with her passion for creating and fashion from a very young age. During her product design education, she realized that she enjoyed blending her designs with fashion, and she started to make designs with concerns such as emotional design and providing a new experience to the user, as well as functionality. After experiencing the sectors (shoe, bag, jewelry, accessory design) where industrial production is relatively more intertwined with fashion during her student life, she established her own brand and bring her designs to life.