It all started out as a dream. At the point where a strong character falls and meets eternity; KO-i was born as the hope of integrity and indestructibility. KO-i, which we built on these foundations, represents a spirit rather than a brand. In the Yangtze River, which is the strongest river in Chinese mythology, "Koi Fish", which can swim against the current, turn into dragons when they reach the source of the river. Legend has it that the KO-i fish represents serenity, perseverance and success, while the dragon is a symbol of rebellion and aggression. Throughout our lives, we try to establish the perfect balance between these two dynamics. Every person can reach the breaking point at some point. But being unbreakable and invincible is a strength that everyone has inside. Obstacles are hope for us, it is difficult to act together.