GENIUSSHOES

#BEAGENIUS

It all started with a gift from my girlfriend on my birthday. She loves buying accessories taking them apart and creating new unique ones just for herself. She knows I like men’s accessories and complain at the lack of choice we have compared to women. So, for our third anniversary on my birthday she handed me a box containing a white suede bowtie with peacock feathers. Lucky for me I was invited to my friends wedding  in Monaco,  where I of course decided to wear it. That night my bowtie was a instant hit, every one loved the design and asked where I purchased it from, I was not expecting such a huge level of  interest. I thought if people liked it so much we can actually create a very unique bowtie and have our own collection. 3 years on we have created a brand and started selling worldwide.