Alaa Elabasy

The simple ipseity of originality

Alaa Elabasy

Born in 1992, Alaa Elabasy entered the design world in 2011, when she started to sketch her own jewelry by combining authentic lines with modern aesthetics aiming to create an extraordinary sense of style in this brand created for women with diverse elegance. Inspired by the culture in many different regions of the world and blending these cultures using jewelry, the designer combines the aesthetic perception of humanity from the past to the future in her designs while aiming to put forward an innovative vision-based on simplicity and delicacy.

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