Guaj London

Fern Shirt

Guaj London is not only a brand but also a life style who gets its power from sustainability. Our family provides a comfortable sigh of relief for those who don’t want to fit into the mould and offers them the chance to create their own style. Guaj London, whose doors are open to everyone invites us to be iconic, timeless and comfortable by reminding us where we actually come from without harming the nature. Our designs inspired by the sounds, tastes, smells and magnificence of the universe, aim to fit for every occasion ensuring an effortless attention by being fluid like water. Our collection which also includes genderless and one size pieces, believes that everyone is unique and needs to liberate their souls. Through the steps we take in harmony with nature, instead of consumption, we support production with the designs we produce using sustainable fabrics in order to reduce our carbon footprint. Not only in our designs, we also get support from recycling in our boxes, labels and hangers to help people to be more conscious and peaceful. Guaj London offers a world where everyone can create their own styles by getting rid of stereotypes imposed on us by fashion industry. We are aiming to look at the world from an innovative perspective and most importantly while doing this, we are protecting the mother earth and shedding light on future.