With the motto “Intentional Living” the brand promotes mindful and intentional living and help people realize their most true intentions through the magical power of gemstone crytstals. Founded and designed by Merve Uçar Filiz who reflects all the knowledge of her spiritual journey of years now into her designs, the brand was created in Istanbul, on 2018. 
“Niyettaşı” name pronounced as “nyet tashi” means “intention stone” and “carrying an intention” at the same time and was chosen to reflect the power of mala beads which has been globally known in the recent years and a part of Far East culture. 
All the malas are hand crafted and knotted with genuine gemstone crystals with perfect quality and combined with heart-felt intentions. The brand still expands its product range with all things crystal for intentional living.