The collection is inspired by the 1980s Memphis design movement, which celebrated unrestricted creative exploration. Gunes Deniz uses her signature approach of synthesizing traditional production techniques inherited from the Ottoman Empire on modern and playful designs. The collection consists of almost toy-like pieces constructed with valuable materials and high-end craftsmanship. You can see the influence of the Memphis design in the geometric shapes, Art Deco lines, pop colors and 1950s kitsch, while also maintaining an eastern and Ottoman vibe. Gunes Deniz aims to make the relationship with jewelry a fun one. The collection offers a wide range of shapes and colors that allows buyers to play with the options and make their own combinations. The name "Memphis Bazaar" was inspired by the location of the production at the Grand Bazaar in İstanbul.